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Mobile apps and e-commerce continue to grow exponentially as a share of the modern digital economy, with users increasingly dependent on them.
As of March 2024, people using mobile devices contribute to 61.21% of all website traffic, making cell phone coverage and the consistency of that coverage over large areas more important than ever.
The issue is particularly mission-critical for businesses. You need cell signal continuity in order to:
- Respond quickly to customer concerns and opportunities
- Coordinate remote-working teams across long distances
- Transfer detailed data with speed and reliability
- Maximize safety in remote areas
If you find yourself operating in large or remote areas where cell signal isn’t as strong as it could be, changing providers often won’t solve the problem. The rollout of the 5G network hasn’t resolved cell signal consistency issues, either. Often the most effective solution to the problem will be a passive distributed antenna system (DAS), also known as a cell signal repeater system.
Reasons to Use Cell Signal Repeaters
Passive DAS brings together several elements to enhance existing cell signal. It captures the signal using an external or “donor” antenna and then uses an amplifier to strengthen that signal by up to 32 times. The stronger signal is then redistributed in the nearby area through an antenna network.
The passive DAS solutions provided by WilsonPro and its various partner companies are custom-designed for the needs of a particular business. It can deliver certain benefits for any company looking to improve cell phone coverage in a large area.
Agile Business Performance
The growth of mobile web use means that companies increasingly need to respond to the expectations of the mobile customer. They should have a web presence and checkout process that are optimized for the mobile user and can respond to customer needs in real time.
The most powerful advantage of a smartphone is that it lets your agents, managers, and stakeholders effectively connect with your business from wherever they are. When there’s a need to route a customer call to one of them, they can be available. When there’s a crisis or a major opportunity, they can get on it right away. Mobile devices are sophisticated enough for them to be able to access plenty of detailed data when they need it.
Of course, all of these capabilities depend on reliable cell signal. If you’re struggling to provide strong enough cell signal to any part of your team, you’re sacrificing a competitive edge that can be critical to success.
Effective Team Management
The number of remote workers is steadily growing in the U.S. Chances are, some or all of your team works from home at least part time. Some companies coordinate workforces across multiple states and international borders. Having that workforce connected with reliable mobile devices can make a huge difference in coordinating those teams efficiently. The more reachable your workforce is the more efficient your operations.
The same principle holds true for teams that aren’t working remotely but might be spread out over a large site such as a large office complex or construction site. In these cases, having each part of your team be able to reach out to others is critical.
Sharing Detailed Information
When you’re dealing with a new client or taking on an existing portfolio, information can make the difference between success and failure. You want your team to come to the table with all the data they need to complete a transaction, the products and services they’re most interested in, and the challenges they’ve had in the past.
Smartphones make it easy to share that kind of data. Your team can access any CRM software you use, share messages and updates with each other, and send files and media content. The more use they can make of mobile data, the better prepared they can be for otherwise unexpected events.
Of course, all of this is premised on having dependable cell signal. Especially if your competitors can enjoy fast data speeds and you can’t.
Enhancing Personal Safety
Connectivity is about more than just the benefits of efficient teamwork and business practices, especially if your business takes you to remote terrain where getting reliable cell signal is often challenging. In those situations, it could mean a lifeline to personal safety.
There are any number of hazards that teams can run into in remote wilderness areas. Natural disasters like floods, wildfires and rock falls can come out of nowhere. Equipment can break down. Dealing with infrastructure like natural gas pipelines can lead to literally explosive mishaps.
In those kinds of situations, having a reliable mobile connection can literally mean the difference between life and death. The ability to reach the outside world offers access to emergency services and first responders and to utilities like the Wireless Emergency Alert (WEA) network.
5G Networks Need Signal Amplifiers
The 5G wireless network, built on the backbone of 4G technology, offers exponentially higher speeds through mmWave technology, which uses higher signal frequencies to deliver more data faster and with less lag or latency than 4G wireless.
5G also has drawbacks, however. At present, coverage is inconsistent and the infrastructure to make that coverage broader is incomplete. And, there is still concern about whether small cell networks are going to be viable over the long term.
Adopters of 5G are going to need to think in terms of cell signal repeaters for getting the best signal strength in large areas. The passive DAS services of WilsonPro could make the difference in fully enjoying the promise of 5G service.
Contact WilsonPro Today
Passive DAS can help your business enjoy fewer dropped calls, better voice quality, uninterrupted texts, faster data speeds, improved audio and video streaming, and greater hotspot capability. It can deliver the functionality your company needs to be competitive in a world that’s increasingly more reliant on mobile commerce and connection.
Contact the experts at WilsonPro today to discover the solution that’s right for you. Whether you work in a dense downtown office complex or business takes you to the remote mountains and canyons of the Rockies, we’ll help you diagnose the source of your cell signal problems and devise a passive DAS to improve your mobile service.
