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The New Business Imperative: Enterprise DAS

With more employees than ever using mobile communications to perform everyday work functions, reliable cellular connectivity is a must for today’s business operations – regardless of the industry or type of business.

That’s why so many companies today implement enterprise DAS (Distributed Antenna Systems) technology to ensure consistently reliable cell signal throughout their organization.

A Distributed Antenna System (DAS) is a network of strategically placed antennas, connected via fiber optic or coaxial cabling, that captures, amplifies, and distributes cellular signals throughout a building or facility.

DAS ensures that all users can count on reliable connectivity, even in areas where reception had previously been weak or nonexistent.

Depending on the size of the space and the needs of the organization, enterprises can choose from an active DAS, passive DAS, or hybrid DAS solution.

Active DAS

An active DAS uses a direct RF source and fiber-optic cabling to transport wireless signals between the central signal source and the remote antenna units (RAUs) distributed throughout the coverage area. Radio frequencies (RF) is sent over fiber for further coverage and low latency.

Known for its high performance and scalability, active DAS is generally used for very large expanses like stadiums and entertainment venues and is more expensive and time-consuming to install due to its complexity.

Passive DAS

A passive DAS uses on-the-roof antennas to bring in off-air signals, and uses coaxial cables and bi-directional amplifiers ( BDAs) to capture, amplify, and distribute wireless signals within the coverage area.

More straightforward and less expensive to install than active DAS, passive DAS is readily used in work environments that are not as massive in scale, such as large offices and building complexes.

Hybrid DAS

A hybrid DAS combines elements of both active and passive DAS, leveraging the strengths of each to provide optimal wireless coverage and capacity.

Generally used in environments that have needs for higher coverage and capacity, hybrid DAS offers a balance between the high performance and scalability of active DAS and the simplicity and cost-effectiveness of passive DAS.

Typically, off-air signals are captured using on-the-roof antennas, and then amplified and distributed with primary and secondary amplifier hubs, using fiber cable to travel greater distances without loss of signal power.

5 Key Benefits to Implementing an Enterprise DAS

1. Enhanced Signal Strength and Coverage

DAS technology eliminates the signal barriers that the building materials can create so that they impeded or reduce signal strength. It also works to minimize dropped calls and other negative interference from nearby electronic devices, machinery, and other sources of radio frequency.

What’s more, DAS installations can be configured to cover large areas and complex layouts so that the entire premises has the benefit of consistent and robust cellular service.

2. Faster Data Speeds and Network Capacity

With DAS cellular connectivity, users can take advantage of the benefits of 5G technology—including faster data speeds and reduced latency.

This is essential for applications such as video conferencing, streaming, and cloud-based services, where a stable and high-speed connection is essential.

3. Greater Employee Satisfaction and Productivity

By delivering a consistently reliable, high-speed wireless connection, DAS creates a more conducive and efficient work environment.  Employees can maintain a steady workflow, which translates into greater overall productivity and efficiency.

They can complete tasks and access the information they need more quickly and are more likely to stay engaged in their work.

4. Superior Customer Experience

In industries ranging from retail to hospitality to transportation, a DAS system can be critical in providing customers with reliable cellular connectivity.

This serves to enhance their impression of the company they’re working with or buying from and makes their interactions with that company more satisfying.

• Retailers can communicate with shoppers online while they’re in the store, offering them special discounts and incentives to spur purchase and navigating them to the whereabouts of specific products. And shoppers can communicate with friends and do comparison-shopping online to make more informed purchasing decisions. A strong wireless connection is also essential for today’s dynamic in-store merchandising materials and enables stores to deliver a multi-channel brand experience
• Consistently reliable cellular service enables airports, train stations and subways to implement intelligent systems that provide passengers with up-to-date information on schedules, delays, and alternative routes through personalized mobile apps, digital signage, and augmented reality (AR) experiences. This makes for a more seamless and less stressful travel experience. Reliable connectivity is also essential for services like baggage tracking and ticketing—speeding up boarding processes and improving security screenings.
• By ensuring reliable connectivity for all guests and visitors, DAS systems enable hotels, resorts, and convention centers to stay competitive in an industry crowded with destination and accommodation alternatives. Whether they are using their mobile devices to conduct business and work remotely or to communicate with family and friends back home, guests expect to use their mobile devices without interruption.

5. Scalability and Flexibility

DAS solutions are scalable, allowing business enterprises to expand their cellular coverage as needed without incurring significant additional costs. 

Organizations can also tailor their DAS to meet specific requirements, ensuring that critical areas have optimal coverage and capacity.

Is Your Connectivity a Business Driver or Impediment?

If unreliable cellular service is hampering your company’s productivity and progress, consider implementing a DAS system to help you communicate better and work smarter. A good way  to start is to consult with the experts at WilsonPro.

A long-time innovator in cellular amplification technology, WilsonPro offers a range of DAS systems to choose from that can be customized to meet your specific business requirements. We can even help you decide which solution is right for you, To learn more, contact us today.