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Before a business can answer these questions, it must ensure that every employee, visitor and customer within its interior has access to consistently reliable and robust cellular connectivity. Despite the widespread usage of mobile devices in business today (research shows 84% of companies allow or expect their employees to use their own cell phones at work), many companies lose productivity due to dropped calls, data connection failures, sluggish business app performance, poor sound quality, and other connectivity issues. 

The Costly Impacts of Poor Connectivity 

The inability to ensure fast, reliable, and future-ready connectivity infrastructure can hurt your bottom line in both obvious and more obscure ways, including: 

• Lost productivity: Employees may waste time waiting for downloads, uploads, or information that’s needed to complete tasks. Tasks that should take minutes can end up taking hours. 
• Missed opportunities: Sales calls, customer support inquiries, or vital communications may be missed or interrupted, potentially leading to lost business. FSB research in the U.K found that 26% of the companies surveyed have lost business or sales due to connectivity issues, and nearly a third have had difficulty communicating with customers due to underperforming connectivity. 
• Reduced customer satisfaction: Inability to maintain stable communication can result in poor customer service experiences. For businesses that rely on cellular connectivity to support their product or service (like mobile apps or remote monitoring services), unreliable connections can directly harm their reputation.  
• Increased IT costs: A recent Aberdeen Research study found that reducing costs related to mobile technology was a top priority for 22% of the companies surveyed. Yet every company is likely to incur extra IT costs trying to compensate for poor connectivity via troubleshooting, lost productivity, temporary workarounds, and more. 

• Employee dissatisfaction and disengagement: Constant connectivity issues can be a source of frustration for employees, leading to decreased morale, lower employee retention and greater turnover rates. A recent study found that with poor connectivity, users spend 20% less time in each app session. After seven days, app retention rates are 49% lower for users who experience consistently poor connectivity. 
• Unrealized opportunities: The time and resources spent managing connectivity issues could be better invested in more valuable activities that drive innovation and profitability. 
• Compromised data integrity: Unstable connections can lead to incomplete data transfers, potentially resulting in data corruption or loss. According to a survey by Gartner, corporations estimate poor data integrity to be the cause for an average of $15 million per year in financial losses. 
• Decreased flexibility: Organizations today often require flexibility in operations, such as remote work capabilities, real-time data access from field operations, and instant communication. Poor connectivity stifles this flexibility, resulting in frustrated employees who can’t do their jobs effectively. 
• Potential security risks: Frequent drops in connectivity might compel employees to seek alternative methods to complete their tasks, such as using unsecured public WiFi, thereby exposing the organization to potential security threats. 
• Impaired decision making: Real-time data and communication are crucial for timely decision-making. Poor connectivity can lead to delays or inaccuracies, which can have cascading effects on business decisions. 
• Impact on growth: For businesses that rely heavily on cellular connectivity to expand their services or products, poor connectivity can severely hinder growth prospects. 
• Reputational damage: In today’s digital age, consistent connectivity is often taken as a given. If an organization cannot ensure this, it might be perceived as behind the times or ignorant about the latest technologies, potentially impacting its reputation. 

Addressing These Challenges 

To remedy the problem of poor connectivity, companies may need to collaborate with service providers, invest in infrastructure improvements, or explore alternative communication technologies. The exact costs and implications will vary based on several factors: the nature of the organization and its surroundings, its operational requirements, its reliance on mobile networks, and the cost of the technology to fix the situation. 

The good news is that practical and affordable solutions like cellular repeater systems, hybrid distributed antenna systems (DAS), and active DAS are available and can be customized and configured to meet a company’s needs. Available from WilsonPro, these have proven very effective in delivering robust and consistent wireless connectivity.  

Reaping the Benefits of Great Connectivity 

From enhanced productivity and improved customer experiences to greater scalability and real-time data access, the advantages of consistent and robust cellular connectivity are considerable. Reliable connectivity can: 

• Pave the way for the adoption of innovative technologies such as IoT (Internet of Things), AR (Augmented Reality), and VR (Virtual Reality) in various business applications. 
• Serve as a backup for primary communication channels, ensuring uninterrupted operations in the event of outages.  
• Support integration with smart building systems, enabling better energy management, security, and automation.  
• Be leveraged as a value-added service for certain businesses like hotels and conference centers.  
• Reduce disruptions and the need for troubleshooting or investments in alternative solutions—saving money in the long run. 

In short, consistently reliable indoor connectivity can be a catalyst for business innovation, operational efficiency, and enhanced stakeholder satisfaction—a competitive advantage to organizations in today’s digital age. WilsonPro can help you achieve adaptable, scalable, future-ready connectivity infrastructure that serves your organization and its visitors well for years to come. Contact us for more information.